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What Cities Need to Know about the American Lung Association Turquoise Takeover Initiative

March 11, 2019
Every year, during the second week of May, the American Lung Association (ALA) LUNG FORCE initiative celebrates National Women's Lung Health Week and Turquoise Takeover — bringing the country together in a national conversation to raise awareness of lung cancer, the number one cancer killer of women and men in the nation.
 
The campaign's color, a bright and hopeful turquoise, symbolizes ALA’s work to take lung cancer out of the shadows and help raise awareness to give the attention—and research funding — needed to defeat the disease. From landmarks, to city skyscrapers to Facebook and Twitter profiles — together, we turn turquoise.
 
Throughout California, at the local level, ALA works with cities who agree to donate services to “light up” City Halls, Corporate Buildings, Fountains, Airport pylons, and other landmarks to raise awareness about this “Turquoise Takeover” campaign and help raise voices to end this public health threat.
 
If cities are interested in collaborations, please contact the individuals below:
 
Jill Arnstein
Executive Director, Los Angeles, Orange and Inland Empire Counties
310.735.9175
Jill.Arnstein@lung.org
 
Rita Redaelli
Executive Director, San Diego, Imperial Counties
619.213.1320
Rita.Redaelli@lung.org
 
Carrie Nash
Executive Director, Greater Bay Area (north to Oregon Border)
510.982.3193
Carrie.Nash@lung.org


 
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