Social Media for City Officials Webinar Series

  



Webinar Lineup


April 26th 12 p.m.
Webinar Title Fundamentals of Social Media
Audience City Staff and Elected Officials
Skill Level No experience with social media
Description This class will focus on explaining the rise of social media, who is on social media, what some of the major platforms are in the social media world and the basic tools people need to execute successfully on social media.

PowerPoint Slides
Streaming Webinar



May 19th 2 p.m.
 
Webinar Title Conversing With Residents and Tracking Sentiment
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on how to pay attention to what city residents are saying on social media, how to understand residents via online surveys, and how to keep the conversation going. The class will focus on tracking who your residents are, what they are talking about and identify with, and how to best communicate with segmented groups of residents.

PowerPoint Slides
Streaming Webinar

June 16th 2 p.m.
 
Webinar Title Calls to Action and Social Media Driven Advocacy
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on using social media to track where key stakeholders are on causes and issues, how to educate them on individual opinions and views, and how to solicit action by key stakeholder. The class will also focus on ways cities can connected with elected leaders in Sacramento and Washington DC with their social media communications.

PowerPoint Slides
Streaming Webinar


July 21st 2 p.m.

 
Webinar Title Winning Content for Cities
Audience City Staff
Skill Level Moderate experience with social media
Description This class will explore various types of digital content that are highly read/viewed/watched, and when to create and publish them.

PowerPoint Slides
Streaming Webinar

August 18th 2 p.m.
 
Webinar Title Metrics for Social Media
Audience City Staff
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will review what social media metrics are available, what to interprete from them and how to get the most out of the metrics.

PowerPoint Slides
Streaming Webinar


September 15th 2 p.m.
 
Webinar Title Why Use Social Media to Engage with Constituents
Audience Elected Officials
Skill Level No experience with social media
Description This class will use examples of elected officials who have successfully used social media to connect with constituents and enhance two-way communication with those you serve.

PowerPoint Slides
Streaming Webinar

October 20th 2 p.m.
 
Webinar Title Legal Restrictions and Policy Requirements for Social Media Engagement
Audience City Staff
Skill Level No experience with social media
Description This webinar will focus on potential legal pitfalls of social media use by cities and highlight the need for policies and procedures to protect the city both legally and with its online reputation.

PowerPoint Slides
Streaming Webinar

November 17th 2 p.m.
 
Webinar Title Efficient Social Media Management
Audience City Staff
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on utilizing social media management tools (ex: HootSuite) and internal content production best practices (ex: editorial calendars and RSS feeds) to save time, energy and resources when it comes to maintaining your city's social media feeds.

Powerpoint Slides
Streaming Webinar

Additional Resources:
   Nextdoor Government Agency Page
   Facebook Verification Page
   Social Media Planning Template

December 15th 2 p.m.
 
Webinar Title Is Instagram for Us?
Audience City Staff and Elected Officials
Skill Level No experience with social media
Description This class will focus on some compelling reasons why your City should create an Instagram account, the kind of content a City can post on Instagram, and also touch on how to efficiently manage the account.

Powerpoint Slides
Streaming Webinar

January 23, 2017 1p.m.
 
Webinar Title "Paying to Play" on Social Media
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook Required
Description This webinar will focus on Facebook Organic Reach, What "Boosting" a Page can do for your Reach, advertising on Twitter and YouTube, connecting advertising to educational and informative content, and the various ways you can advertise on social media.

 
© League of California Cities